Given that teens as a segment forms a critical part of Coca Cola's spend, a significant part of the annual budget will be spent on Coke Studio.
Coke Studio Bharat needs to succeed -- because of its music, nothing else, asserts Sandeep Goyal.
Coca-Cola Company on Thursday replaced its corporate website with Coca-Cola Journey, which is a digital magazine that focuses on social causes and company news.
The issue of labelling pesticide content on soft drink bottles is pending in the Supreme Court.
It is also testing a concept sourced in Australia, storing local fruit in an ice dispenser, freezing it and offering it to consumers as a sorbet without any artificial sweeteners or flavours.
Global Cola majors Pepsi and Coca-Cola have decided not to sell their high calorie sugary products in primary and secondary schools across the globe.
Villagers and activists had long been alleging over-exploitation and pollution of groundwater and soil by the unit.
Ronaldo moved Coca Cola bottles aside as he sat down to speak to the media on the eve of Tuesday's Group F opener against Hungary in Budapest.
Globally, Coca-Cola offers Fanta in various fruit-based formats. Apple, Strawberry, Pineapple and Creaming soda are a few of the 90 variants that are available in different markets, apart from orange.
After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.
Campa is set to take on its competition, which pushed it out of the aerated drinks business in the late 1990s, but this time with a new owner - Reliance Industries. Campa's entry comes at a time when aerated drinks as a category is already saturated. But experts say this could give rise to competition in the segment, eventually causing the space to grow.
Coca-Cola will sell off its bottling business in India in the next few years.
Arch-rivals Pepsi and Coca-Cola would be having another competitor, a tea based soft drink, Tea Research Association chairman Sudhir Prakash said.
Coca-Cola India has unveiled a new programme -- Thums Up Piyoge? Ninja Chalaoge? Hai Dum? -- to promote biking culture and Thums Up in India.
The Supreme Court on Wednesday refused to grant any interim relief to the Kerala government, which had challenged the Kerala high court's decision to lift a ban imposed on sale of Pepsi and Coke in the state.
Riding on a strong health trend, both Coca-Cola and Pepsi have been strengthening their non-carbonated offerings in India for some years now.
Ringing in changes at key senior positions, Coca Cola India is in the process of repatriating Indians from overseas postings, including China, Sri Lanka, Denmark and Atlanta.
Coca-Cola India invites you to participate in the Coca-Cola Truly Yours promotion.
Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in Australia in 2020, ICC Women's World Cup 2021 in New Zealand... Also, the World Cup 2023, to be hosted by India.
Coca-Cola India will unveil its new advertising campaign 'Piyo Thanda, Jiyo Thanda' on April 3, featuring Bollywood heartthrobs Aishwarya Rai and Vivek Oberoi.\n\n\n\n
Thums Up moves away from its individualistic, masculine positioning to be the flag bearer of daredevilry, a la Mountain Dew.
Cummins joins his Aussie teammate Travis Head, who was bought by SRH for Rs 6.80 crore.
Both PepsiCo's 'Youngistaan' brand ambassadors -- Virender Sehwag, captain of Delhi Daredevils, and Ishant Sharma, member of Kolkata Knight Riders -- have been formally present at various promotional activities for arch-rival Coca-Cola India, simply because Coca-Cola is the associate sponsor and the official pouring partner for both Delhi Daredevils and Kolkata Knight Riders.
Sharma was speaking to reporters after Coca Cola Co chairman and CEO Muhtar Kent met him at his office.
Harvinder Singh was one of India's most promising pacers in the 1990s having played three Tests and 16 ODIs.
Leader of opposition Sonia Gandhi, deputy leader of the Congress in Lok Sabha, Shivraj Patil, and Bharatiya Janata Party leaders Vijay Kumar Malhotra and former minister Shanta Kumar may also be part of the committee.
The Kerala government has contended that the observation contained in the high court judgement had no relevance for considering the ban.
Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as 'toxic' for consumption.
The Kerala government has initiated the process of filing criminal charges against Coca-Cola for water pollution.
Coca Cola has launched a communication programme for 2007 summer based on the theme Sabka Thanda Ek.
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